2/12/26
WHAT IS SHOWIT? THE SINGAPORE FOUNDER’S GUIDE TO WEBSITE FREEDOM
Introduction
What is Showit? If you have been searching for a website platform that offers design freedom without coding nightmares, you have likely stumbled upon this name. However, many Singapore entrepreneurs remain confused about what makes Showit different from WordPress or Wix.
Therefore, this guide answers exactly “what is Showit” and why it has become the secret weapon for Singapore wellness brands, photographers, and creative entrepreneurs. In addition, we will explore whether Showit requires coding, how it works for Singapore businesses, and if it is the right platform for your specific needs.
What is Showit? The Simple Answer
It is a drag-and-drop website builder that gives you pixel-level freedom. Imagine designing your website in Canva—dragging text exactly where you want it, placing images without fighting a grid, and creating mobile experiences that feel intentional.
As a result, you get a fully functional, SEO-friendly website without writing a single line of code. However, unlike template-based platforms such as Wix or Squarespace, Showit treats your website as a design canvas, not a spreadsheet.
For example, when you open Showit, you see a blank canvas. You can drag elements anywhere. Not “anywhere within Column B”—truly anywhere on the page. Consequently, your brand aesthetic guides the layout, not pre-defined templates.
(Read more about how to build a website that feels like your brand).
How Does Showit Work? The Technical Explanation
What is Showit Canvas Design?
What is Showit’s unique approach? The platform uses a visual canvas interface. In addition, it pairs this design freedom with WordPress for blogging.
Therefore, you get the best of both worlds:
- Showit handles the design: Pixel-perfect drag-and-drop for pages
- WordPress handles the content: SEO-powered blog infrastructure
For instance, your homepage can look like a Kinfolk magazine spread—text floating over full-bleed images, elements overlapping intentionally. As a result, your small business website stands out from template-based competitors.
(Compare Showit vs WordPress for Singapore businesses)
Does Showit Require Coding?
A common question when asking “what is Showit” is whether you need technical skills. No, Showit does not require coding.
However, while the interface is visual (similar to Canva or Adobe InDesign), there is a learning curve. Therefore, many Singapore founders choose to hire a Showit designer rather than DIY.
In addition, Showit offers:
- Visual drag-and-drop for 95% of design needs
- No HTML/CSS required for basic to intermediate sites
- Custom code options only if you want advanced functionality
Consequently, if you can use Canva, you can learn Showit. However, for professional results, working with a specialist ensures your site converts visitors into customers.
View The Showit Lab for real examples.
What is Showit in the Singapore Context?
Mobile-First Design for Singapore Users
What is Showit’s advantage for Singapore businesses specifically? The platform offers separate mobile and desktop designers.
In addition, Singapore has one of the highest mobile usage rates globally. Therefore, your customers are booking yoga classes on the MRT and browsing skincare during lunch breaks. Showit allows you to:
- Design thumb-friendly navigation for one-handed browsing
- Simplify mobile layouts without affecting desktop
- Remove heavy images that slow down 4G connections
As a result, your mobile experience feels intentional rather than like a shrunken desktop version.
The Payment Integration
Showit integrates with:
- Stripe (for credit cards)
- PayPal (international clients)
- Acuity Scheduling (for booking with PayNow integration via Stripe Connect)
While it doesn’t natively support PayNow yet, most Singapore wellness brands use Showit for service inquiries and branding, handling payments via invoicing or linked payment gateways.
Local SEO Capabilities
Showit sites rank for “[wellness service] Singapore” when properly optimized. The WordPress blog integration means you can publish weekly content that Google actually finds.
What is Showit Pricing in Singapore Dollars?
When asking “what is Showit,” cost is a crucial factor. Showit pricing converts to approximately:
- S$36-37/month (~USD $27): Basic tier (limited features, no blog)
- S$46/month (~USD $34): Professional tier (includes WordPress blog integration—recommended for most businesses)
- S$66/month (~USD $49): Advanced tier (higher traffic limits, priority support)
Note: Prices are monthly subscriptions billed in USD, so actual SGD amounts may vary slightly with exchange rates.
However, this does not include design costs. Therefore, many Singapore startups begin with The Launchpad tier for professional setup, then manage the site themselves.
See my service tiers for Showit design.
Therefore, consider this comparison:
| Feature | Showit | WordPress |
|---|---|---|
| Design Freedom | Pixel-perfect drag & drop | Template or code-dependent |
| Learning Curve | Moderate (visual) | Steep (technical) |
| Best For | Brand-forward service businesses | Complex functionality |
However, for Singapore wellness brands where aesthetics differentiate you from competitors, Showit often wins. In addition, you maintain intentional design control without hiring a developer for every small change.
Who Should Use Showit?
The Ideal Singapore User
Choose Showit if:
- You’re a service-based wellness brand (yoga, therapy, coaching, beauty)
- Your aesthetic is your differentiator (you’re selling calm, luxury, or creativity)
- You want a blog that looks editorial, not like a template
- You have some visual sense (or hire someone who does—like Pixel Perfect)
- You’re willing to pay S$36-66/month for hosting (premium pricing for premium freedom
Don’t choose Showit if:
- You run a complex e-commerce store with 100+ products (use Shopify)
- You need membership portals or course platforms (use WordPress/Kajabi)
- You want the cheapest option (use Canva Linktree)
- You love coding and want to customize CSS everywhere (use Webflow)
The Migration Path
Switching to Showit
Most of my Singapore clients come from three places:
- Wix refugees: “My site looks DIY and I can’t fix it”
- Squarespace escapees: “I outgrew the template but don’t want to learn code”
- WordPress converts: “I’m tired of plugin updates breaking my site”
The process: You can migrate blog content from WordPress automatically. Design elements are rebuilt (which is good—you’re upgrading from template to custom). And you go live in 2-4 weeks instead of 2-4 months.
Real Talk: The Downsides
Honest Assessment
Showit isn’t perfect.
The cons:
- US-based support: No Singapore phone number (but email support is responsive)
- Learning curve: It’s easier than WordPress, harder than Canva. Expect 10-20 hours to learn, or hire a designer
- E-commerce limits: You can sell products via Shopify Lite integration, but it’s not a full shop
- Price: S$36/month for the tier you need (vs S$15 for basic WordPress hosting)
The verdict: For Singapore wellness brands prioritizing brand experience over complex functionality, the pros crush the cons.
Your Next Step
Experience Showit Without the Learning Curve
Curious how Showit would look for your Singapore wellness brand?
Option A: Visit The Showit Lab to see live examples of calm, editorial websites built for local service businesses.
Option B: Explore my Showit Design Services – I specialize in translating Singapore wellness brands into digital spaces that breathe.
Option C: Sign up for Showit’s 14-day free trial, play with the canvas, and see if the freedom feels right for your brand.
FAQ: What is Showit?
No. Zero code needed for 95% of websites. The interface is visual drag-and-drop, similar to Canva or Adobe InDesign.
Yes, when paired with the WordPress blog integration. Showit handles design; WordPress handles the technical SEO. I rank for “small business website platform” using this combo.
Absolutely. Showit works globally. While support is US-based, the platform hosts sites on fast US servers that load quickly in Singapore. Payment integrations (Stripe/PayPal) work with Singapore bank accounts.
Showit starts at ~S$36/month for basic, but most businesses need the S$46/month tier (includes WordPress blog). Design costs vary from DIY (free) to S$3,000-8,000 for custom professional design.
For design-focused service brands: yes. For complex functionality or heavy blogging: WordPress wins. Read my full Showit vs WordPress comparison for details.
Yes. Blog content imports from WordPress automatically. Pages are rebuilt in Showit (which lets you refresh the design). Domain transfers are straightforward.
