the studio notes

The Fluid Solution: Marrying Luxury and Bespoke Efficiency

Clarity-Driven Service Presentation (Bespoke Implementation)

Conversion Flow Focus (The Primary CTA)

platform insight

The core service menu was presented using a highly structured, numbered hierarchy to eliminate cognitive load. This structure was custom-coded to ensure optimal performance. Every element on the service page, including the price tags and brief descriptions, was engineered to lead the client to the dedicated "BOOK" call-to-action button.

I prioritized a sharp, clean design built from a blank canvas. This allowed for precise control over every element, ensuring the aesthetic perfectly communicated the brand's high-end status while ensuring the service information was instantly scannable, aligning their ethical core with an efficient user experience.

The design uses a single, dominant Primary CTA ("BOOK") placed strategically in the navigation, header, and the final service section. This bespoke focus is essential for a Growth Engine site, guaranteeing the client immediately understands the one action I want them to take.

This site was built from scratch on WordPress and utilizes a simple booking integration. The custom design and conversion efficiency demonstrated here are a perfect blueprint for clients using the Growth Engine tier on the Showit platform, proving my capability to deliver fully bespoke, high-impact sites.