Evolve
Beauty
Bar
a growth engine model
studio note
quick facts
Design Challenge
The brand needed to merge high-end service bookings with a growing e-commerce line, but the original structure was fragmented and did not communicate its luxury/ethical branding clearly.
Project Goal
To create a cohesive, single platform that elegantly handled Dual-Stream Conversion (Appointments + Product Sales) while reinforcing the commitment to organic luxury.
Niche
Luxury Wellness & Beauty
Conceptual Tier
Growth Engine
Primary Conversion Goal
Service Booking and Product Sales
Original Platform
WordPress
Conceptual Timeline
6 Weeks (Estimated time for this scope)
the studio notes
the fluid solution: merging luxury and commerce
dual-stream conversion flow
Platform Insight (Connecting Past to Present)
I utilized a clean, minimalist design with soft colour transitions to achieve the feeling of "organic luxury." The large, high-resolution product photography was integrated seamlessly into the service sections to gently guide visitors toward both booking and product purchase, maintaining a fluid, clutter-free experience.
Instead of forcing one primary action, the site was engineered to facilitate two high-value conversions. The homepage immediately highlights both Treatments (Bookings) and Best Sellers (Shop), eliminating friction and ensuring all traffic is directed toward a revenue-generating outcome.
This original design was built on WordPress, successfully handling both WooCommerce and a scheduling system. This custom conversion capability is perfectly suited for the Showit + Shopify integration model I now offer, demonstrating the design's scalability.
is your business ready for this level of clarity?
Let's move beyond blending in. Contact me to discuss how I can apply this level of strategic design to your unique business goals.
Let's move beyond blending in. Contact me to discuss how I can apply this level of strategic design to your unique business goals.
