Evolve
Beauty
Bar

a growth engine model

studio note

quick facts

Design Challenge

The brand needed to merge high-end service bookings with a growing e-commerce line, but the original structure was fragmented and did not communicate its luxury/ethical branding clearly.

Project Goal

To create a cohesive, single platform that elegantly handled Dual-Stream Conversion (Appointments + Product Sales) while reinforcing the commitment to organic luxury.

Niche

Luxury Wellness & Beauty

Conceptual Tier

Growth Engine

Primary Conversion Goal

Service Booking and Product Sales

Original Platform

WordPress

Conceptual Timeline

6 Weeks (Estimate time for this scope)

the studio notes

the fluid solution: merging luxury and commerce

dual-stream conversion flow

Platform Insight (Connecting Past to Present)

I utilized a clean, minimalist design with soft colour transitions to achieve the feeling of "organic luxury." The large, high-resolution product photography was integrated seamlessly into the service sections to gently guide visitors toward both booking and product purchase, maintaining a fluid, clutter-free experience.

Instead of forcing one primary action, the site was engineered to facilitate two high-value conversions. The homepage immediately highlights both Treatments (Bookings) and Best Sellers (Shop), eliminating friction and ensuring all traffic is directed toward a revenue-generating outcome.

This original design was built on WordPress, successfully handling both WooCommerce and a scheduling system. This custom conversion capability is perfectly suited for the Showit + Shopify integration model I now offer, demonstrating the design's scalability.

see the live demo design